Last Mile Shuttles for Vast and Varied Public Transport Pick-ups

Asana rightly celebrates having a wide range of diversity within their team – and their spread of geographical locations was no exception. While San Francisco is served by two pretty impressive bridges, some of the employees going to work at the office every day travel over the water by ferry, while others travel by car and public transport methods like bus and train. This meant that employees reached work at different times, with some arriving late and some feeling more burnt out than others.  

Asana needed an employee transport service that could provide ‘last mile’ transport and cater to every kind of traveler and see them through the last leg of their journey. They needed a company that could consolidate routes, adapt to schedules out of employees’ control, and provide a clear overview to keep things dynamic.

Swoop has a huge network of locally based drivers with an innate knowledge of San Francisco’s city streets and transport stops, plus technical know-how to communicate vital information. We provided our client with a heat map of all the team’s termination points and then devised a streamlined, last-mile shuttle service for all modes of public transport.

To keep things straightforward and consistent, we gave Asana’s team their own dedicated employee shuttle service account manager plus 24/7 support. Not only did our guys organize everything for their guys in the beginning, but we also checked in on our performance through Swoop’s data collection feature. That way we could suggest amendments to save the client precious dollars and give them even more peace of mind. 

Although we touched on this earlier, we want to zero in on one of the biggest challenges this client experienced: their employees were traveling on land and over water to get to work every day.

Some were out of pocket, some were arranging their own ride shares, and others were continually arriving late – and more than a little frazzled. While the team loved their jobs, Asana was in danger of losing some of its best people because of their commute to work. Something had to be done. 

For this project, Swoop was required to provide last-mile employee transportation – something we were used to doing but, with a heat map that resembled a plate of spaghetti, we had our work cut out for us!

Working closely with Asana, we gathered information on all of the transportation networks and routes to create a curated logistics program and, in the process, provide crucial employee transportation benefits that would aid staff retention. 

Thanks to our knowledgeable drivers and range of vehicle sizes and types, we were able to create collection hubs to get as many people to work on time as possible. We also instilled trust in travelers with our real-time tracking info and a seat-booking facility.

At Asana, everything they do is in service of their mission: To help humanity thrive by enabling the world’s teams to work together effortlessly.

Talk about Asana’s mission being a benchmark for Swoop too! And because we take every mission to heart, we made sure to check all boxes so that Asana could fulfill their promise – not only to their customer but their beloved team:

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  Trustworthy vehicles

  Safe, comfortable, and accessible vehicles for everyone

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  Consolidated scheduling

  Via technology that drivers, users, and administrative teams can access whenever they need to

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  Structure communications

  With a strategic comms campaign, we encouraged the whole workforce to sign up for their new transport scheme for maximum ridership and value

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  Performance monitoring

  We can all see how the service is going and importantly, Asana can make any changes they need to

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  Enhancing sustainability

  All of our vehicles are already on the road, they are carbon-neutral, and they will help responsible businesses like this one to reduce their carbon footprint – one ride at a time

Because Asana is an online platform, it’s natural that their employees would want to get ahead of their day with some productive time en route to the office. They needed more reliable features, extra comfort, and a means to work while they traveled to base.

We tailored all of Asana’s logistics to them, with our huge range of vehicles ranging from executive SUVs to transit vans, sprinter vans, mini-coaches, and motor coaches.

Swoop also gave employees a relaxing and productive journey with amenities like secure WiFi and USB charging ports as standard. We also made sure to offer vehicles with reclining seats, air conditioning, and PA systems as and when they needed them.